In recent post we address how social media have change the expectation of users, furthermore how social media engagement will help marketing growth.
Boosted Ads For B2B Social Media Approaches
HubSpot figured out that relatively half of marketers who leverage social media plan to increase their investment in 2022. Other key findings:
• Marketers Say they gonna to invest more in Facebook that other platform as it has biggest ROI.
• While TikTok is the 6th platform in terms of usage by marketers, 62% of those who leverage it plan to increase their investment in 2022, the highest of any social platform.
• “Video leads across the board as the most popular and effective format with the highest ROI, and 30% of content marketers plan to invest in video more than any other format in 2022.”
If you get good organic reach or engagement on any video, flip it into an ad and run that baby all day long. This technique will expand your reach to even more users, especially newcomers.
Embracing The “Smaller” Platforms Such As Pinterest, LinkedIn And TikTok
King of social media — Twitter, Facebook and Instagram — are still massively effective. However, The more visual platforms like TikTok and Pinterest have a huge advantage for social media marketing coming into 2022. Project search engine Pinterest reports some of their corporate and business account users have seen an 8% lift in foot traffic and a 65% higher average order value.
Diversify social media for B2B engagement
Groups and communities aren’t anything new, but they facilitate an ever deeper, more personal connection with your audience.
Brands have utilized their social media communities to hype and launch new products or services, engage in a meaningful way and gain valuable customer insights. Creating and maintaining your own B2B community can help strengthen your connection and your impact.
Diversify social media platforms to reach your targeted B2B audience in meaningful ways.
Source: Forbes