social media

Importance of social media for Businesses

Nowadays, social media is not optional for businesses, it is a necessity to enrich communication, faster brand development, and better understand customer needs of services and products.
According to the survey, 3.96 billion people use social media today, accounting for almost 51% of the world’s population. About 99% of total users access it via mobile phones.


Since July 2019, Since July 2019, more than 376 million new users have joined, equating to about 12 new users every second, implying that user numbers are expanding rapidly today than they were at the beginning of 2020.

Since the outbreak of COVID-19, the expansion of social media has accelerated rapidly. Over the last year, the number of people using social platforms has climbed by more than 13%, with nearly half a billion new users joining the global total of about 4.2 billion by the start of 2021. During the year 2020, more than 1.3 million new users joined social media on average every day, amounting to around 15.5 new users every second. these platforms have created a fantastic opportunity for businesses.


We designed INX Social as a unique social platform for organizations. Businesses could have better and more effective communications through their partnership ecosystem.