How does the network effect work in B2B?
Have you ever heard about the “Network Effect”? According to Investopedia: “The network effect is a phenomenon whereby increased numbers …
Personalization or Personal Touch for B2B? This is the Question.
Personalization! A trendy and fancy marketing buzzword. It can be simply adding a customer name in the subject line of …
Personalization or Personal Touch for B2B? This is the Question. Read More »
What Benefits to Expect from B2B Communities?
B2B communities offer much more than it looks at first glance. Communities bring values and benefits in different departments of …
Why Communities are Critical for B2B Marketing?
People are the essence of B2B like B2C. Actually companies connect their people to other people like themselves just in another …
Partnership Ecosystem
A partnership ecosystem is a network of cross-industry companies working together to share their experiences to create different solutions. Doesn’t …
How B2B in Metaverse Look Like?
You might work in B2B and think how metaverse will affect your professional career. Or how you can be equipped …