As we keeping on more and more B2B companies are recognizing the impact of social media in their performance.
B2B Social Media Matters
More and more business to business companies are being aware of the power and impact of social media in the hence of building community, increasing thought leadership, and creating leads. With over 800 million active users on Facebook, more than 300 million tweets sent daily, and one hour of video uploaded to YouTube every minute, it’s easy to get carried away and let everything just pass you by. The fact is, B2B companies can not emphasize on overlooking an old-fashion social media strategy (which is why we have assembled a group of biggest and brightest minds in social media including Jay Baer, Tim Washer, Ekaterina Walter, Mike Sansone, and Nate Riggs for a series on the Labs site).
How to assess your progress with social media:
B2B Social Media Assessment
What are your current social media activities?
What channels are you currently participating on?
Do you have goals for your social media strategy? If so, what are they?
What message/story are you trying to convey with social media?
Do you have a content strategy? What content do you currently share?
Do you have the staff to support social media engagement?
Do you have a release calendar?
Do you have social media guidelines?
Are you tracking conversions from social media?
What metrics are you currently tracking?
What tools do you use to help manage or track your social media efforts?
source: business insider