You might work in B2B and think how metaverse will affect your professional career. Or how you can be equipped and ready for this change. Since B2B is mainly about meeting with customers wherever they are and whenever it is, for sure metaverse can do a lot for meetings with your customers. So businesses in B2B must consider new ways they could be approaching and engaging with their customers.
First, having a meeting will never be this easy. It’s true that Zoom and other similar applications made it easy to have virtual meetings during pandemics but this experience can be much more immersive with AR. Having your own avatars which are very similar to your character and dressed like what you usually appear in the meeting is not very far from what we are right now. Those who know you can connect to this one of you much easier and it will be fun. New people will also know you based on your avatar which resembles you.
Second, trade shows and events are other examples of many metaverse applications for businesses. Although most of the businesses focus on conferences and meetings, in the metaverse, companies can easily set up virtual booths with real-time interactions and seamless virtual experiences. In addition, marketing activities like a demo of a new product and related advertisements will be much-enriched thanks to augmented reality.
Though there are many applications for B2B world in the metaverse, it seems virtual meetings and conferences are very close to having them. In addition, trade shows and events could be experienced by people in this atmosphere in near future.