Why does Social provide a more productive atmosphere for employees to work than email?
In the era of digitalization with digital native workers it is crucially important to provide an atmosphere for them to feel comfortable and start to be who they are. Email is not an appropriate medium for a 25 year old tech guy to communicate with another person his age in another part of the world. They have too many differences such as language, culture and even time and these all can result in miscommunication or even communication that never happens. Workers recently prefer companies with more available technology and digital tools, according to adobe. By doing so you allow your people to contribute more in a real time feedback loop and they get the attention of their partners and customers which leads to being more productive.
If
you share a special moment
you want to share & collaborate on something in real time
you want an immediate and simple response
you want to share something random, funny or off topic just to be connected
you want to have honest feedback from your ecosystem
Use Social
If
you want to have formal corresponding
you want to share some important document
you want to send something officially like and agreement
you want to talk to someone old-style!
Use email
Important rule: follow what your audience prefers to use. When in Rome, do as the Romans do.