In this post, we review top social media trends for 2022 that every marketer should follow for better engagement and improved online visibility.
Live Videos Transforming the Social Media Game
With a majority of social media experts asking to focus brands on video marketing for a while now, there is no doubt that live videos on social media are going to gain much popularity in 2022. Brands are now exploring live videos frequently to connect with their customers for chit-chats.
Surprisingly, the popularity of live videos has surpassed the demand for video content too. Presently, live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr because almost 82% of the audiences prefer live videos on social media.
Elevating Engagement With Ephemeral Content
If ephemeral content sounds new to you, you might better understand the term with reference to social media. Yes, we are talking about the trending short-duration content that disappears within 24 hours of posting, AKA Facebook and Instagram Stories.
Stories are fun, engaging, and keep people on their toes, quite literally! Brands are experimenting a lot with the “Story” feature on Facebook and Instagram to give their customers a sneak peek into their world.
Growing Demand for Social Media Chatbot Communication
When it comes to communicating with the customer service department of a brand, nobody wants to waste their time on generic computerized communications. This is the exact thought that might come to people’s minds when they hear about chatbots.
Luckily, chatbots in 2022 and beyond are not here to waste people’s time but to bring quicker resolutions to the table. AI-powered chatbots can precisely understand your queries and concerns and offer you the best solutions within seconds.
Growing Demand for Social Media Chatbot Communication
When it comes to communicating with the customer service department of a brand, nobody wants to waste their time on generic computerized communications. This is the exact thought that might come to people’s minds when they hear about chatbots.
Luckily, chatbots in 2022 and beyond are not here to waste people’s time but to bring quicker resolutions to the table. AI-powered chatbots can precisely understand your queries and concerns and offer you the best solutions within seconds.
How does that benefit you? Many brands don’t have the facility to provide 24X7 support to their customers, and if you get stuck with an order from such a site where there’s no human to help you through, it might get more frustrating.
Local Targeting to Get More Prevalent
Just like local SEO, local targeting has become more prevalent in 2022 and will continue to be in the coming years. Local brands are finding a way to connect with their target customers by geo-tagging their social media posts and stories.
Instagram already allows people to look for posts and stories in their vicinity, which allows local brands to be more discoverable. Moreover, Facebook, Twitter, and Instagram promotions enable businesses to target audiences from a specific locality through their IP addresses.
Local Targeting to Get More Prevalent
If you are a small business, you should reach out to local people to build your brand awareness and gain popularity before targeting people from further away. With the increasing online competition, it is tough for small businesses to compete with big brands, especially when starting.
In such a scenario, local targeting is the best way to reach out to people and get maximum ROI. Moreover, it allows you to cater to a specific audience by creating personalized content for them, which bigger brands sometimes fail to deliver.
If you are a small business, you should reach out to local people to build your brand awareness and gain popularity before targeting people from further away. With the increasing online competition, it is tough for small businesses to compete with big brands, especially when starting.
In such a scenario, local targeting is the best way to reach out to people and get maximum ROI. Moreover, it allows you to cater to a specific audience by creating personalized content for them, which bigger brands sometimes fail to deliver.
User-generated Content Will Get More Impetus
User-generated content (UGC) is any form of content generated by users on social media. Many brands have started leveraging UGC as social proof of the quality of their products or services.
Many brands actively promote user-generated content as a part of their branded content. By doing so, they reap two benefits. The first benefit is that they can cut on the marketing budget of branded content by displaying UGC, and second, it allows them to bring customers to the forefront and make them feel valued.
UGC is entirely authentic as brands don’t have control over what users might say or post. It is the most trustworthy source of information anybody could get about a brand or a business. In the coming days, brands will encourage their customers for UGC to boost their engagement rate further. So do add UGC to your social media calendar for stellar branding.
Growth of Social Media Communities
The growth of social media communities is on the rise this year. As brands are trying to cater to the customer needs and live up to their expectations, they are adding customers to social groups where they can closely interact with them.
These forums are very useful in getting customer feedback and suggestions, carrying out discussions, resolving grievances, and sharing personalized content that customers will love.
Related post: http://inxsocial.com/blog/business-gain-on-b2b-social-media/