What are your partners in your partnership ecosystem? Re-sellers, outsourcing and channel partners, suppliers, contractors, marketplace agents, franchisees, …
It seems daunting to find ways to maintain a lively interaction with your partners and frequently support this crucial business relationship that has such a big impact on your results. But partner engagement doesn’t have to be hard! All you need is to have some key strategies in place and the right tools to help you.
Here are four strategies that will help you increase your partner engagement rate:
1- Mindset
People in your company and partnership ecosystem shall feel comfortable and like to make friendly relationship with partners. Having a Partner-Friendly Programs is key.
2- Channel
Email is not a useful channel for getting engaged as it is too rigid for being used as an interactive communication tool. Instead of email which has always been considered as an official channel in the workplace, people are much more comfortable in social apps as they are in their personal roles.
3- Content
Create helpful and elegant content. Nobody is more willing to see relevant content than your partners. When you post related topics it inspired and motivates partners to do more in the ecosystem, especially when you share the success story of one of the others will be triggered. It will be a huge source of innovation in your ecosystem and you and your partners will gain a lot from this.
4- Consistent communication
As in any relationship, having consistent communication is essential. Channel partners or account managers should be connected, and be fully supported to retain their reputation as collaborative trusted advisers.
Bottom line, partner engagement is essential in the partnership ecosystem, to make each of them an expert on the products and services in the cycle and also creating loyalty by consistent communication.